Privacy Statement

Baylor University is committed to respecting the privacy of its website visitors. For that purpose, this privacy statement has been adopted to address the collection and use of information on the website mba.baylor.edu. In order to maintain effective privacy practices, Baylor will periodically review this statement and retains the right to update this statement without notice, at any time.

Information Baylor Collects

Baylor collects two types of information from visitors to mba.baylor.edu:

(1) Information provided by the visitor through an online form in order to receive requested information and/or services, and

(2) Information automatically collected upon a visitor’s visit to mba.baylor.edu.

Information Provided by the Visitor

Visitors to mba.baylor.edu may provide Baylor with non-personally and personally identifiable information in order to utilize certain services and retrieve information. The information we collect may include personal information such as your name, address, email address, telephone number, and non-personal information such as your educational background and interests. 

Should the visitor choose to provide Baylor with any personal information, Baylor will use such information only to conduct official university business and will disclose it only when such disclosure may be appropriate to comply with applicable law, to enforce Baylor’s Web Legal Policies, or to protect the rights, property or the safety of visitors to Baylor’s websites, the university community or the public. Baylor does not sell, trade, or rent users’ personal information to others.

Baylor maintains information collection procedures that comply with The Child Online Privacy Protection Act of 1998. If you believe that Baylor has collected personally identifiable information about your child, please contact Baylor immediately online or at 1-800-229-5678 so that if such information has been collected, Baylor can take appropriate action.

Information Automatically Collected

When a user visits one of Baylor’s websites, uses Google’s Universal Analytics, a web metrics service, to automatically collect some information such as the visitor’s Internet protocol (IP) address, Internet service provider, operating system, the site from which the visitor arrived, the time and date of the user’s visit, device type, device model, carrier information, and demographic and interest data about the user may be collected automatically via “cookies”. “Cookies” are small text files placed on the user’s computer to keep track of information about the user’s browsing activity on mba.baylor.edu.. For more information regarding Universal Analytics, see Google’s privacy policy.

This intake of information via cookies is not personally identifiable. Baylor uses this information solely for internal purposes, such as to see what pages are most frequently visited, in order to improve the site.

Tracking Opt-Outs and California Do Not Track Disclosures

Visitors may choose to disable cookies and opt-out of interest-based advertising on their web browsers or mobile devices at their discretion; however, mba.baylor.edu and Baylor’s other websites may not function properly if cookies are disabled. Visitors can learn more about the use of cookies in interest-based advertising and how to opt out here. Visitors may also find browser or device-specific tracking and opt-out settings by visiting the “help” menu in their browser or “settings” in their mobile device. Please note that Baylor’s systems may not recognize Do Not Track requests from all browsers or devices.

Distribution of Collected Information

In certain instances, in order to provide information and services, or as required by law, Baylor may disseminate non-personally and personally identifiable information to other officials or departments within Baylor. In these instances, the information provided to the Baylor entity shall be limited to the extent necessary to provide the user-requested information and/or services, or as required by applicable law enforcement agencies. Baylor does not sell, trade, or rent users’ personal information to third parties.

Third Party Websites and Content

Mba.baylor.edu may contain links to other websites owned by third parties as a convenience to the visitor. If a visitor decides to use these links, they will leave the Baylor website. Baylor is not responsible for the privacy practices or the content of such websites, and does not make any representations or endorsements about them. If a visitor decides to leave the website and access any third party site, it will be at the visitor’s own risk, and visitor’s should be aware that Baylor’s policies will no longer govern. Visitors should review the applicable terms and policies, including privacy and data gathering practices, of any site to which the visitor navigates away from mba.baylor.edu.

Technologies We and Our Third Party Advertising Vendors Use

Baylor uses tools such as Google AdWords and Google Display to remarket to individuals who visit program pages or other web pages relevant to our visitors. We, and our third party vendors, use pixel tags, small strings of code that provide a method for delivering a graphic image on a web page, to obtain information about the computer being used to view a webpage, including the time spent on the site, the user’s operating system and browser type, demographic data, and similar information.

Pixel tags and cookies may be used by Baylor and our third party vendors to show advertisements on non-Baylor websites and digital properties based on a visitor’s prior visits to mba.baylor.edu or other Baylor websites. Baylor and third party vendors may also use pixel tags and cookies to collect demographic data on website users through Google advertising features, including demographic and interest reports, in order to serve visitors more appropriate advertising and to assess the effectiveness of advertising. Visitors who would like to opt out of these Google advertising features may do so with one of Google’s currently available opt-outs for the web. Please note that the currently available opt-outs provided by Google may not be effective for all web browsers and devices. Baylor is not able to guarantee that these opt-outs will be effective for all visitors.


Additional University legal and privacy policies may be found at https://www.baylor.edu/about/index.php?id=90104.


If you have any questions regarding this privacy statement or Baylor’s websites generally, please contact us online or call 1-800-229-5678.